Dubai Shopping Malls Group (DSMG) with the support of Dubai Festivals and Retail Establishment (DFRE) is running a ‘Back-to-School’ campaign, offering kids and parents rewarding shopping experiences.

The campaign, which kicked off on 26 August and runs until 12 September, gives 10 lucky families the opportunity to walk away with cash prizes worth Dh25,000 each. Shoppers will have to spend a minimum of Dh100 in any of the 17 participating malls to receive a raffle ticket that will be entered into the draw on 12 September.

Shoppers could win 10 prizes worth a total of Dh250,000 at Burjuman mall.

Visitors can shop at the participating retail outlets for a chance to win at Al Bustan Centre, Al Ghurair, Al Mulla Plaza, Al-Madina Mall, BurJuman Centre, City Centre Al Barsha, City Centre Meaisem, City Centre Shindagha, Dubai Outlet Mall, Karama Centre, Oasis Centre, Reef Mall, The Mall, Times Square Centre, Mizhar Mall, Al Khail Gate and Mizhar II Mall.